Description

About the Workshop

Unlock the power of social media for your business in this hands-on, interactive workshop led by Cristina Cortes, Marketing & Membership Lead at the Gilroy Chamber of Commerce and former social media strategist. In just 90 minutes, you’ll gain clarity on your brand voice, learn what social media is (and isn’t), and walk away with practical strategies you can start using immediately. With real content examples, group discussions, and guided activities, you’ll create a personalized content plan that makes posting less stressful—and more impactful for your business.

This session may not be the right fit if you are a beginner who has little to no social media experience, you are still setting up your accounts, or need to learn basic phone/app settings. 

Who this Workshop is For:

This workshop is designed for business owners and entrepreneurs who are already active on social media and want to sharpen their skills. It’s for you if:

• You are the primary person posting on your business account.
• You’ve already posted photos and videos and are comfortable using your camera and social media apps like IG/ FB etc
• You’re interested in getting better, experimenting, and refining your approach.
• You want to learn how to create more intentional, engaging content instead of just posting randomly.
• You’re ready to participate in group activities, discussions, and hands-on planning.

About Cristina

Prior to leading Marketing and Membership at the Gilroy Chamber of Commerce, Cristina ran her own social media consulting business, with a proven background helping entrepreneurs grow their brands through authentic storytelling, lead generation, and strategic content. She is also the founder of Content & Cocktails— a leading content creator event — where she coached creators and business owners to 

Today, in her role at the Gilroy Chamber, she empowers businesses of all sizes by combining her expertise in content strategy with her passion for building community and driving economic impact. Cristina has helped entrepreneurs create viral videos, triple their followings, and take the stress out of social media while making social media less stressful and more fruitful.

Chamber Lunch & Learns

Dive into topics directly impacting your business or the local business community. Expand your knowledge base, network with fellow professionals, and stay ahead of the curve. Free for all Chamber members - $15 for non members. Lunch is provided.

The next session is about Creating Work-Life Harmony, led by Chamber CEO Michelle Carlen on October 14 from 12:00 - 1:30 PM at the Chamber office.